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Professional photography Reno, Carson City, Lake Tahoe, Minden, Gardnerville

Get a quote  - Contact us now!


Experienced Professional Photographer: Commercial, Publicity, Journalism, Real Estate Photography,

Advertising, Conventions, Weddings, Events, More

Bruce Mc Daniel, Photographer
BA- Social Psychology, MBA- Marketing and Strategic Management

I am a Professional Photographer and owner of 
Custom Concepts Photographics.  
We are located in the Reno and Carson City Nevada area.


Commercial Photography
Automobile Photography
Real Estate Photography
Food Photography
Executive Portraits 2485
Landscape Photography Topaz Lake
Sports Photography
Modeling and Portfolio Photographer

Our professional photography services are diverse and customized to your needs.  We also specialize in:​​

  • Commercial Photography

    • Real Estate Interiors and Exteriors​

    • ​Architectural and Design Photography​

    • Product Photography

    • Executive Portraits

    • Food Photography 

    • Advertising

  • Portraits

    • High School and Senior Portraits

    • Pet Portraits​

    • Children and Baby Portraits

    • Historical Portraits

    • Executive Portraits

  • Musicians

    • Publicity Photography​

    • Live Performance Photography

Food Photography professional food photographer comercial, menus, advertising Reno Carson City Lake Tahoe Nevada
Downtown Reno Nevada professional photography landscapes cityscapes comercial advertising Reno Carson City Lake Tahoe Nevada

As a Photographer, I aspire to express art through experimentation and the discharge of criticism, as criticism itself is imperfect and an opinion of the moment. Perfecting the moment is a constant conquest. However, perfection often lies within the moment itself. Photography captures moments that can never be caught again!


Though, I have a BA in Social Psychology with a minor in Journalism and an MBA in Marketing and Strategic Management, my passion thrives in celebrating the space between darkness and light through photography. I strive to capture the essences of being, wherever that might be.


I’ve been manipulating the differences between light and shadow for as long as I can remember. I’ve learned to create the three-dimensional illusion through trial and error as well as through technical training. Film, filters, focus, and focal length all come into play. Yet, I’ve found that technique and training must sometimes be thrown over the balcony in order to be free to approach every situation in its own unique light. Innocence, adaptability, and problem solving are the roots to remaining unencumbered to the status quo.


The study of photography has led me to recognize the various sizes, shapes, and textures of light in our world. Light illuminates complexity as well as chaos, yet elegant simplicity is often found right where the two merge. Light is the main source for energizing my soul and sculpting my images. However, I am not in the business of photography. I am in the “Wow!” business.


Working with both professional and amateur models is very enjoyable. People, fashion, and portrait photography are among my favorite areas of study. It's about telling a story. Subjects I shoot often get nervous and shy. They say, “I’m not very photogenic. I take bad pictures.” I tell them that the camera loves them and to leave the picture taking to me. Nothing is more satisfying than providing images of kids, parents, grandparents, products, and art alike to clients then watching their grins grow and say, “Wow!”


I live for doing all kinds of photography including abstract art, commercial art, portraiture, journalism, and landscapes. Commercial photography is very exciting it utilizes the left brain part of myself. 


I've shot thousands of products and revel in shooting food and beauty. They are expressions of art unto themselves, which accompany and sustain all of my other passions for life. Getting paid for my work is only the added bonus. I can take my pictures and make people happy too!


Jr. High: Yearbook staff, photographer, 4-H, Local, State, and National awards and recognition


High School: Vocational, Local, State, and National awards and recognition including Nevada Magazine's traveling exhibit.


College: Local, State, and National awards and recognition. Studied Photography as an Art Form and Photojournalism. Minored in Journalism including Marketing, Advertising, and Public Relations. Presented a Photographic exhibit in the Alumni Art Gallery at WNCC.


Professional: News, Sports, and Editorial Photographer for The Sagebrush, Nevada Appeal, and The Sparks Tribune. Worked with James Legoy, Alberto Rizzo, Peter Goin, Susan Bolus, Ross Photo, and several other professional organizations including major advertising companies and Art Directors. In business since 1992. Published thousands of photos including art, editorial, sports, documentary, and advertising photography. Works published in newspapers, local and international magazines, marketing-advertising pieces, on the Web and on billboards. 


Which again is all great, however, I still love what I do and could not imagine life without my passion, Photography!

Food Photography professional food photographer comercial, menus, advertising Reno Carson City Lake Tahoe Nevada
Downtown Reno Nevada professional photography landscapes cityscapes comercial advertising Reno Carson City Lake Tahoe Nevada

I am a Professional Photographer and owner of Custom Concepts Photographics.  I have been doing professional photography in the Reno, Carson City, Lake Tahoe, Dayton Minden, and Gardnerville area for over 30 years. I have served many clients as a Professional Photographer including weddings, advertising, publicity, portraits, modeling, products and food. I have published thousands of photographs from yearbooks to magazines, television to billboards.  I have sold many fine art prints as well. 

If you are interested in working with me I would be happy to make a resume available to you. I invite you to browse through samples of my work. 


Bruce Mc Daniel
775 - 657 - 1527

Desmond Morris, the Zoologist, once did an experiment that exposed an ape to the "profit motive."  
     He first of all got it to draw and paint, and found that it was doing lovely things.  Then he started rewarding the ape with peanuts for its work. 
    "Soon it was doing any old scrawl to get the peanuts, " Morris said wryly.  "I had introduced commercialism into the ape's world, and ruined him as an artist." 
    --Thomas Wiseman, The Money Motive (Random House)


Please help maintain the integrity of graphic artists everywhere. Remember, all images are copyrighted material all of the time!  
Read this if you are in doubt.

1. Copyrights Explained 
2. US Copyright Office's FAQ website.
3. Piracy: Using copyrighted images without permission


All images created by Bruce Mc Daniel, Custom Concepts Photographics are copyrighted. Any Bruce Mc Daniel, Custom Concepts Photographics copyrighted image used in a manner that infringes on the copyright or is used contrary to what is defined as fair use will be aggressively litigated and assessed a minimum of $750 to a maximum of $30,000 for statutory damages as the court renders just and reasonable attorney fees.  Please refer to the Copyright Law of the United States and related laws contained in Title 17 of the United States Code

Personal Use: The purchase of image files includes a personal use license. Making a personal print of a purchased image file is allowed provided the print is used within the definition of fair use as defined in the Copyright law of the Unites States and Related Laws Contained in Title 17 of the United States Code.


Commercial Pricing: All images created by Bruce Mc Daniel, Custom Concepts Photographics are copyrighted and are available for advertising, corporate, editorial purposes (Usage Licensing). Please contact Bruce Mc Daniel, Custom Concepts Photographics for usage licensing rates. Include in your contact information the specific use of the image (magazine, brochure, etc.), the size you wish to use (1/4, 1/2, full page, front/rear cover), and the circulation size of the media in which the photo is to be used in. Use the "Stock Photo Price Calculator" link to get an estimate. Usage licensing rates are an estimate. Usage licensing rates are negotiable

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